I Have Not Had My One Year Review Emails

Home — Blog — 17 Unforgettable Year-in-Review E-mail Examples (+How to Write Your Own)

Have a trip back to high school with me real quick. The day everyone looks forrard to. The release of…

 🙌    the y e a r b o o k   🙌

You paid to be in it. You paid to get your copy. And now it's yours. But do you start at page one? No no. The social club is every bit follows: Your own picture. The senior superlatives. The teams or clubs you belong to. The remainder.

My betoken is, we don't just love to reminisce. We love to read about ourselves. See the fruits of our investments. Feel a part of something bigger. And it is with this indicate in mind that I'yard sharing with you lot today how to write a year-in-review email for your customers that they will actually read! Read on to acquire:

• Why write a year-in-review electronic mail
• How to continue information technology customer-centric
• Lots of ideas and examples to inspire yous

Why write a year-in-review email?

In add-on to being something people are generally interested in, sharing a recap also has business benefits. (Keep in heed, yet, that a year-in-review email should exist unlike from your customer holiday greeting email!)

Strengthen conviction in your business

Celebrating your growth and achievements from the year reinforces your dedication and competency within your industry, and affirms your customers' determination to choose your business organisation over competitors.

Maintain loyalty

Customers appreciate when you lot share what you're proud of with them. Information technology tells them they are a part of your community and y'all value their stance. It likewise reminds them of how difficult y'all piece of work and gives them reason to go along supporting yous.

And on the flip side, when you express appreciation for their support, you strengthen the bond that keeps them coming back to yous.

Reduce churn

When your email tells your customers what they accept achieved, information technology reminds them how much your product or service helped them attain success and inspires them to accomplish even more side by side year—keeping them engaged with your product.

Take a look at the example beneath by emagazine platform Texture, which shares a reader's minutes reading compared to all users and even coin and copse saved.

If I were a Texture customer, I'd be motivated to trounce everyone'southward average,
save more money, and spare more copse side by side year. (Image source)

Terminate of twelvemonth/year-in-review email ideas

At that place are a few different means to write a year-in-review. Depending on your manufacture, audience, and resources, you might choose 1 or whatever combination of the following:

1. Growth stats

Share stats and facts that show how you've grown, such every bit: reached x customers, welcomed 10 new team members, opened a new location, moved to a bigger function, launched a new partnership.

Avoid vanity metrics or offputting stats like number social media followers,

2. Milestones & achievements

Look back on some of the intangibles, like awards or nominations, successful events, new or improved products, features, or services,  anniversaries, or big projects like a rebrand, new site, or acquisition.

three. Account-specific reports

People love when someoneelse talks about them or celebrates their achievements. Spotify's Wrapped is a quintessential case of this type of year-end epitomize, only it's dandy for any device, app, or account with private stats,

This is too popular for B2B platforms with analytics.

Image source

4. Superlatives

Sharing stats and information for every account can be resource-heavy and sometimes runs the risk of syncing issues or data non loading. Instead, y'all might take a look at your behavioral information and place trends within your audition, like the summit-selling products, about popular blog posts, well-nigh shared social media posts, most popular production of each calendar month, and more.

5. Manufacture stories

Some businesses will have access to more interesting information than others for the above ideas. If you can't quite come up up with something compelling, consider recapping some top stories or interesting stats of the year in your industry and for each ane, share a brief reflection, action you took, or relevant tip.

Year-in-review email tips

Go along it separate from your holiday greeting or promotional emails

1. Utilize numbers

You'll notice in just about all of these examples there are numbers. People love the numbers and the tangibles.

ii. Visualize information technology…

Don't just give your readers a bunch of text. Create a timeline or a journeying path, include pictures or graphics, or fifty-fifty create a video.'

3. …but continue information technology mobile-friendly

This is a great visual by Big Cartel, and even though it appears as though it has a link to a page with the graphic and perhaps more details, the image in the email requires zooming and shifting, not a natural roll.

Image source

four. Brand it customer-axial

E'er make it near them! This is easy if you have customer data or achievements to share, but not necessary. The case above reads:

2015 was a huge year for Big Cartel –  non only for our team, but for the regular army of talented artists who build their businesses with us. Cheers for making our favorite moments from this year possible, and for existence a part of this incredible customs.

The example by Wix below does this as well, maxim, "Before nosotros leap into 2018, let'southward await dorsum at the most memorable moments of final twelvemonth and see what we accomplished together."

Paradigm source

So frame your accomplishments every bit achieved considering of your customers—through their support, their employ of your product, their reviews, feedback, votes, social shares, and more.

5. Thank your readers

Do NOT forget this office. The Wix electronic mail above nails the "togetherness" but fails to thank its customers. I'm sure the post information technology links to includes this, only it'due south still important to include it in the email itself.

Cheers for choosing Texture for all your reading needs!

It's all possible because of our incredible customs of customers and contributors! Give thanks Y'all!

Great work this yr and thanks for being such an integral role of our growth in 2021.

six. Don't create a landing page disguised as a thank you

Remember, frame this email as a commemoration of growth, achieved with or made possible by your customers. The email below has an bonny, clean, and readable blueprint, but although it reads "A year in review," and "Cheers for being a role of our creative community," the email copy does not support that.

Moreover, it closes with "Haven't taken a form nevertheless? Start today and join our growing number of students!" with a CTA to enroll.

Great design, not a year-in-review. ( Image source)

The numbers could still work in a year-in-review email, merely the linguistic communication is not framed as accomplishments fabricated together. Information technology feels like a sneaky disguised landing page—a good way to lose customers.

seven. Make it actionable

At that place are a number of ways to make your twelvemonth-in-review email actionable:

• Provide recommendations based on the information y'all include.
• Share only a snippet or and include a link for them to view the review in a blog postal service—a skilful way to drive traffic to your site.
• For B2C, give them the option to share their numbers on social
• For B2B, brand information technology easy for them to share the study with the rest of their team.

Image source

Twelvemonth-in-review emails are great for generating leads and conversions, engaging your audience, and retaining customers. T his is not your holiday thank you greeting to your customers, so it's also okay—and encouraged—to include a CTA, such as to

• Sign up for your newsletter
• Follow your social channels
• Shop your store
• Learn about an upgrade
• Continue using your platform or app

That'due south a wrap for 2017. But nosotros can't wait to share what next year has in store for creators, brands, and video lovers like Y-O-U. Until then, upload away and continue our screens glowing bright.

8. Become customers excited for the new year

Having a CTA at the end adds in the element of a continued relationship with your customer into the adjacent year, but you can turn things upwards a notch with a little teaser.

In a weird way, 2018 was all almost 2019. Nosotros can't tell yous everything that's coming this year, but take our word for it—there'due south never been a improve time to upload and practice more with your videos.

Image source

Twelvemonth-in-review e-mail examples

Let'due south take a look at a few more than year-in-review email examples that y'all can steal ideas from.

1. Todoist—a personalized & applied churn buster

Todoist nails it with its "Your Twelvemonth in Productivity" email, leaving y'all practically begging to renew your subscription for next year.

View the email here

There are three CTAs in this email, merely they all work nicely together. The first is to view your report. The report itself is packed with stats, superlatives, and comparing data that will inspire you use the platform even more than in the coming twelvemonth, and the preceding copy encourages this:

"How did your productivity fare this trip around the lord's day? Did you lot rank in the elevation stratosphere of Todoist users, or did you fall off the shuttle? See how you did in 2017 and prepare to embark on a new mission in 2018."

Information technology then has a CTA to enroll in a free form to improve your productivity in the coming twelvemonth, and to claim a discount for certain industries .

The only thing it's missing is a thank yous!

2. Vimeo—engaging, but ane thing missing

Vimeo's Tiptop eighteen Hits of 'xviii e-mail shows some impressive design piece of work:

View the full e-mail here .

It's clean, colorful, and readable, and shares a mix of data types. But while this year-in-review email is engaging, it's all about Vimeo. There is no customer appreciation!

We couldn't exist more excited for 2019. Simply before nosotros get ahead of ourselves, lets think that a lot happened in 2018. Similar, a lot. Allow's wrap an amazing, video-opacked yr with our greatest Vimeo Hits.

I'd be willing to bet that Vimeo had a split up end-of-year customer appreciation e-mail, but it's still important to comprise information technology here besides.

3. Campaign Monitor—superb customer centricity

This is actually a blog post, but Entrada Monitor does such a fantastic job of sharing its growth and achievements of the year in a customer-axial and creative fashion, I had to share it.

View the full epitomize here

Some key callouts:

• When sharing platform usage stats, Campaign Monitor makes its customers feel proud by calling them"curious subscriber scientists," "client experience architects," "email artisans," and more.
• Instead of boasting that its platform was used past 416,422 marketers to ship xxx.7 billion emails in 192 countries—the unproblematic heading of "Your subscribers turned to the inbox more than ever," shifts the tone to celebrating its customers' importance.
• Before sharing the new features it released each month, the heading turns it into a collaborative achievement with "You asked, nosotros answered" and what its customers "tapped into."
• Entrada monitor shows genuine appreciation for its customers with phrases like: " When times got tough, Campaign Monitor customers got smarter," and " Y'all rose to the occasion with tenacity and ingenuity, " and ​​​​ " We were honored to be with you every step of the way."
• "It'south all possible considering of our incredible community of customers and contributors! Give thanks Yous!"
• Finally, y'all go something to look forward to:

Wait forward to a long list of new tools, resources, and inspiration coming in 2021, starting with our much-awaited almanac Electronic mail Marketing Global Benchmarks Report. Proceed an eye out for it early on Jan!"

4. Wix—short & (mostly) sweet

Wix's approach makes this a short and sweet electronic mail that grabs your attending at the starting time and sends y'all to its website to view more than.

Image source

Again, the total post most likely ends with an expression of gratitude, but there's enough data here for a reader to exit information technology at that, so something like "Check out the sweetest moments of 2016, fabricated possible by you!"

five. Strava—comical, relatable, watchable

As a cycler myself, I appreciated this email example. Plus, non only did Strava make the e-mail more engaging with a recap video, but it also included some numbers right in the email to make it satisfying on its own.

Image source

Information technology's time to celebrate your 2017 on Strava. You toed the line, you dug deep, you achieved (and maybe made some crazy faces and noises along the way). Cheque out this personalized recap of your year, and kudos for beingness a part of Strava's incredible customs of athletes.

6. Classy- top web log posts

This email starts with:

Abound, engage, catechumen. Fundraising tips and donor relations were the top themes on Classy this yr. In case you missed 'em, hither they are again…the 10 almost pop posts from 2016.

Paradigm source

7. Maison Miru—conversational & cute

This email is the perfect example of how to write emails similar a human being beingness. Just the correct number of emojis, parentheses, puns, and exclamation points to give the copy and the CTAs a friendly, personable feel.

How-do-you-do Stephanie!
Another crazy twelvemonth (almost) in the books. We're just feeling and so lucky nosotros get to do what nosotros practice. Some highlights of our yr:

1. We launched our now-signature Nap Earrings 😴 (Poke free and designed for 24/7 clothing!)
2. Our squad grew! We hired 2 new awesome Client Care Assembly: Bobbi and Sophie.
3. We launched 100 Days of Ear Parties, an amazing campaign where we get to spotlight our creative community of dreamers, thinkers, and makers.

We don't desire to make any promises nosotros can't evangelize on for Christmas aircraft (pun intended) – only it's never too late for a gift card! No shipping required, no stress involved.

Information technology's also never too late to become yourself a fiddling something for being such a neat and thoughtful souvenir-giver this year. There's no borderline to treat yourself and you totally deserve it.
With ❤️  from NYC,
Trisha

Share your yr-in-review emails!

As you lot tin can see, yr-in-review emails are a gem of a method to drive business concern goals at the end of the year while also engaging and delighting your customers and readers. Plus, they're fun. What yearly epitomize emails do you expect forward to receiving? Let me know in the comments!

Desire more email ideas and templates? Head on over to these copy and paste e-mail templates for whatsoever business!

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Source: https://www.wordstream.com/blog/ws/2021/12/08/year-in-review-email-examples

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